Real Time Marketing Is Opportunity for the Jack Bauer of Advertising
Posted by on 11/30/08 in PR, Plan, Scott Goodson, Social Media, US, brand-management, campaign, consumer control, facebook, future, marketers, marketing, planning, twitter.
by: Scott Goodson How do you think real time marketing affects what traditional marketers do? How do big marketers cope with the idea that you spend months on end planning, creating, producing and then launching major campaigns that could get hijacked by consumers using blogs, Facebook, or the weapon of choice: Twitter.
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