The Impact of Corporate Social Responsbility - from Creating Customer Goodwill to Influencing Social Standards
Posted by on 12/4/08 in CSR, HR, Idris Mootee, PR, US, future, implementation, mainstream, orm, people, performance, public awareness, sustainability, sustainable.
by: Idris Mootee CSR is still not a mainstream thing and there isn’t any standard definition. People still wonder the economic logic behind it, is there a positive correlation between economical performance and CSR or social standards can be a sustainable basis for the diffusion of the latter. But, very often, social standards have a positive impact on the profit only in the long term and only in a very diffuse way. For a wide range of social standards it is almost impossible to maintain that their implementation has a direct positive impact on the profit of large corporations.
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